IT’S GOING TO BE OKAY

It’s Going To Be Okay is a women’s Ready-to-Wear collection for the No Season 2023-2024 season. The name of the collection is a call for optimism, a reminder that while not every day may be perfect, it is always possible to create something beautiful, even during challenging times.

The collection is inspired by the modern woman navigating an era of change and upheaval. Her image embodies contrasting qualities: strength paired with fragility, tenderness with determination, and naivety with wisdom. The protagonist of this collection exudes this energy and carries a free spirit that allows her to stay true to herself.

The capsule features 11 pieces that can be effortlessly mixed and matched: a linen trouser suit; a three-piece suit comprising a jacket, vest, and maxi skirt; cargo pants and a corset crafted from textured coarse linen; a knitted tank top; a bodysuit; and a dress.

The centerpiece is a yellow ensemble consisting of a top and a balloon skirt, whose construction is inspired by the form of a flower. This outfit symbolizes rebirth and a fresh beginning after a long wait for warmth.

The collection emphasizes elegant yet comfortable silhouettes, blending a variety of textures, fabrics, and combinations. Thoughtfully constructed volumes and architectural lines convey strength of character, while exposed shoulders and lacing highlight delicacy and femininity. Raw edges are also used in the designs, symbolizing the imperfection of life.

The color palette is grounded in natural shades of chocolate, vanilla, and milky tones, creating an atmosphere of warmth and tranquility.

It’s Going To Be Okay celebrates the diversity of moods that make us who we are, with clothing that reflects and complements our inner states. It offers endless freedom to choose who to be today.